Polaar's rapid growth had outpaced their digital presence. With a new brand direction in place, they needed a cohesive identity across every touchpoint — from e-commerce to social media. I was involved end-to-end: photoshoots, logo creation, website design, and social content for Instagram and Facebook.

The real challenge was translating Polaar's rare, expedition-rooted heritage into a digital experience that felt as distinctive as the brand itself. Balancing classic e-commerce functionality with subtle, story-driven branding — particularly for a premium skincare audience — made this a defining early project in my career.