Braaxe had outgrown their website. As a digital marketing agency specializing in social media strategy, their new positioning needed a digital presence to match — one that celebrated their work, their clients, and above all, their people. I led the full redesign from concept to delivery.

Working on an internal project comes with its own pressures. With full creative ownership, I pushed the design further than I typically could on client work — animating screens to communicate my vision clearly, and collaborating directly with the developer to ensure pixel-perfect execution across 12 unique project pages.