/ Polaar /
Polaar is a women's and men's skincare brand focused on using rare and unique ingredients cultivated in the artic - Boreal algae, Nunatak flower, Siberian ginseng. Yet, as their brand gained traction and product line expanded, their website didn't meet their needs anymore.
UX/UI Designer, Art Director
The story starts in 1976, on the deck of the Vagabond, and takes the form of a family saga whose origins lie in the snowy scenery of the world's most remote regions. Polaar created a skincare brand as distinctive as its ingredients by finding rare and unique flora while exploring the tundra.
Thanks to Polaar's resounding success, the brand's e-commerce site could not keep up. However, with a new branding, website & social media presence, Polaar was ready to face new challenges.
My tasks in this project
- sketch & wireframing
- Art direction
- UI design
- responsive UI Design
- social media timeline & post creation
As a Junior Art Director, Polaar was a superb project. I was involved in all the branding steps, from the photoshoots to logo creation to social media posts for Instagram and Facebook.
As my first e-commerce website, it was a fantastic learning opportunity: mixing classic e-commerce functionality with branding, especially with skincare's subtle and delicate nature.
Polaar has a special and distinctive history which is a significant selling point. To that effect, I incorporated as much of the brand's history as I could on the website and their social media pages.
Here a few screens made for Polaar new website