/ Braaxe /
Parisian social media & content agency, Braaxe had a precise vision for their new website. Wanting a fresh start, they chose to build a clean, colorful & human experience, putting their work and employees at the forefront.
Artistic Director, UX/UI Designer
Founded in 2012, Braaxe quickly set itself apart with an honest and cheerful branding and a unique digital marketing approach. Recognizing early on the force of social media for brands, they specialized in content curated for Facebook, Twitter & Instagram.
While the previous website could still serve its purpose, it didn't reflect Braaxe new image and strategical stance. No more small website projects; the vision was to accompany a brand's digital presence with a cohesive strategy through every touchpoint.
The talent - also known as Braaxe's employees - is the force behind their success, and to celebrate that, we wanted to praise and highlight them.
My tasks in this project
- layout thinking
- art direction
- UI design
- layout animation
- responsive design
Since I'd manifested wanting to work on more internal projects, I quickly started working on the redesign. Thankfully, the general look&feel, as the tone of voice, were already determined.
More often than not, internal projects are more complex to execute since the client is, well, yourself and your colleagues. As a young designer eager to prove herself, many external pressures and personal expectations followed me.
However, since my only project was to create this website, I had the opportunity to push myself & my design. To ensure clear communication of my vision came together correctly, I animated screens. Moreover, the project's developer - Axel Gazeau - worked right next to me, allowing me to confront my ideas with him directly.
Our 12 project pages were the website's heart: each one was unique to showcase the thorough & extensive work created for our clients. As challenging as it was, the result is fantastic. I am very proud of the work Axel & I put together.
For each client presentation, we made a unique design, specific to their brand's identity